Tradeshow Exhibit Design
Clean, Bold, and Brand-Forward Displays
92x92 Tradeshow Display
I recreated this 92x92 tradeshow display to refresh and modernize the visual impact of Versacor’s event presence. The goal was to create a bold, professional backdrop that clearly communicated the company’s brand, services, and unique value proposition in a busy tradeshow environment. This redesign prioritized clarity from a distance, strong hierarchy of information, and visual consistency with other marketing materials. The final piece helped elevate the brand’s presentation and attract more foot traffic at industry events.
Market Specific Tradeshow Displays
In addition to the primary tradeshow backdrop, I created a series of smaller, market-specific displays designed for targeted events and tabletop setups. These included versions for Assisted Living, AuditPro®, BOMA, Hospitality, and a versatile Generic option for general use. I also designed a dedicated Sponsorship display to represent the brand at events we supported, ensuring consistent visual identity across all touchpoints.
